With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media Group*, are today announcing their 2017 shortlist.
Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East. The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, EY (formerly Ernst & Young) and McDonalds.
The entries were shortlisted by an international team of 30 senior jurors from brands, agencies and publishers including Co-Heads: Ian Armstrong, Global Advertising General Manager at Jaguar Land Rover, Raquel Bubar, Director T Brand Studio International at The New York Times and Sanjay Nazerali, Global Chief Strategy Officer at Carat Global.
Says Nazerali, “Telling compelling brand stories across markets is a major challenge, so I have been impressed by many of this year’s entries. In particular those which found universal truths that span international borders, rather than ephemeral campaign ideas. Also, it has been great to see storytelling across connected touchpoints, where the story is extended through reinvention for each channel – that’s where it gets clever.”
The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. Entries were split across seven categories and the shortlist for each is as follows:
Automotive
|
Brand |
Entered by |
Entry name |
|
BMW |
BMW Group |
BMW – Beyond 100 |
|
Lexus Europe |
Zenithoptimedia |
Lexus Life RX |
|
Michelin |
MEC Global |
Michelin’s Car Connections – Content & Engagement Platform |
|
Tata Motors |
Maxus Global |
From Zica to Tiago |
Corporate Influencer
|
Capgemini |
Havas Media International |
Capgemini Innovators’ Race |
|
Dassault Systèmes |
MediaCom |
Dassault Systèmes – Ideal Worlds |
|
GE |
MEC Global |
Driving the Digital Industrial Transformation: GE’s 125 Year Old Story |
|
EY |
MediaCom |
EY – Building a Better Working World |
|
Go Send |
360Media |
Global Influencers |
|
Shell |
MediaCom |
Shell – Best Day of My Life |
Financial Services
|
EY |
MediaCom |
EY – Building a Better Working World |
|
HSBC |
Mindshare World |
Start Today |
|
UBS |
Starcom Mediavest Group |
UBS Brand Re-Launch |
|
Visa |
MEC Global |
Improvathlon – Best Real Time Marketing |
Lifestyle & Luxury
|
The Idle Man |
The Idle Man |
#StyleMadeEasy |
|
The North Face (VF Corp) |
Vizeum |
The North Face ThermoBall – Defy Weather Whatever |
|
THE OUTNET.COM |
Havas Media International |
THE OUTNET.COM is the Most Fashionable Fashion Outlet |
Media & Entertainment
|
McDonalds |
OMD |
McDonald’s Player Escorts at Euro 2016 |
|
Michelin |
MEC Global |
Michelin’s Car Connections – Content and Engagement Platform |
|
Universal Pictures |
MediaCom |
Universal Pictures’ Sing |
|
Visa |
MEC Global |
Improvathlon – Best Real Time Marketing |
|
Walt Disney Studios |
OMD |
The Magic of Disney Juniors |
Technology and Telecoms
|
bet365 |
Drummond Central |
Pioneering In-Play Betting & Communicating it to the Masses |
|
Dassault Systèmes |
MediaCom |
Dassault Systèmes – Ideal Worlds |
|
Deutsche Telekom |
MediaCom |
Deutsche Telecom – Sea Hero Quest |
|
Samsung |
Starcom Mediavest Group |
Winning Social Gold at Rio |
|
Sony |
MediaCom |
Sony – #ChampionsSofa |
Travel & Tourism
|
Airbnb |
Starcom Mediavest Group |
Live There Split-Narrative Cinema |
|
Destination Canada |
Destination Canada |
Explore Canada |
|
London & Partners |
London & Partners |
Fans of London |
|
Marriott International |
MEC Global |
Marriott Testbed – Becoming the ‘Real Deal’ |
|
Visit Faroe Islands & Atlantic Airways |
Sansir & Liquidminds |
Sheep View |
The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 6th April 2017 – along with the Grand Prix winner which will be selected by the jury from amongst the category winners. All shortlisted entrants have received two free tickets to join the celebration as guests of the World Media Group, and additional tickets are now available for purchase by contacting martin@no-4.co.uk.
Winners’ perks: As well as receiving a prestigious trophy on the night, all the victors will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, Forbes, The Economist and Bloomberg.