TheMarketingblog

Blunders : How to go from one PR nightmare to another – United Airlines

United Airlines has launched an investigation after reports a giant rabbit died on one of its transatlantic flights – the latest PR scandal to hit the embattled carrier.

Three-foot Simon, a 10-month-old Continental giant, was said to have been travelling from Heathrow to O’Hare in Chicago after being bought by a celebrity owner in the United States.

Breeder Annette Edwards, from Worcestershire, told The Sun that Simon was expected to grow to be the world’s biggest rabbit after his father Darius grew to 4ft 4in (1.32m).

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