Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.
Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.
While the notion that society needs equality between men and women has been around since the 1700s it just happens to be f***ing trendy right now.
I have written before about the exploitation of marketing to women. More than once.
But the Daily Dot says it best:
“When is a movement not a movement? When it’s a marketing campaign in a movement’s clothing.”
Why Dove’s new Real Beauty bottle designs are a brand value lost in translation https://t.co/ADp40Z1pfM via @thedrum
— Loudmouth PR (@loudmouthtweet) May 10, 2017