Is John Lewis breaking its pledge to be ‘never knowingly undersold’? Store failed to price match 15 out of 16 products despite being told they were on offer for less in rival shops- John Lewis has been accused of reneging on a promise it made back in 1925
- The upmarket store said that it would match the prices of its high street rivals
- It failed to drop prices on products after being informed they were sold for less
The pledge to be ‘never knowingly undersold’ has gone back decades and helped John Lewis to thrive.
However, the upmarket store has been accused of reneging on the promise made in 1925 to match the prices of rivals.
It failed to drop advertised prices on 15 out of 16 products after being informed they were being sold for less by other stores. Some were sold by chains like Tesco Direct and Toys R Us or at smaller specialist stores.
The products ranged from Lego sets to speakers, swimsuits, Ray-Ban sunglasses, hairstylers, a tent, baby monitor and watch, according to MoneySavingExpert.com.
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