When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey.
These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels have been owned by marketing and the digital teams. Rarely does the customer voice and the customer’s experience get incorporated into their design and delivery.
What’s holding companies back from delivering a great communications experience?
By downloading this white paper, you will learn:
- How to give CMOs and CXOs visibility into all customer communications
- What tools are available to align the operations folks with those in charge of delivering seamless branding and experiences for the customer
- How to reduce the friction between operations and experience professionals
- How organizations can come together in the name of a better customer experience
