Latest.LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading provider of data onboarding services and omnichannel identity resolution, has made two senior appointments to its UK Sales team following dramatic growth in demand for its platform.
Graham Tricker joins as Sales Director, following 12 years in the mobile marketing industry. Tricker’s primary focus will be promoting LiveRamp’s onboarding services to the UK’s leading brands, while unlocking the value currently siloed in their CRM databases. With a proven track record in growing tech start-ups, Tricker brings with him a wealth of experience licensing mobile marketing technology to brands and monetising ad-tech and channel partnerships
Julien Escande also joins the team as UK Sales Manager, following a number of years as a management consultant, specialising in technology change management and target operating model design within the financial services industry. Escande will be responsible for supporting Tricker in the continued expansion of LiveRamp within the UK market, as well as continuing to grow and shape the Sales team in the region.
These appointments follow continued expansion for LiveRamp in the UK market, which has included the introduction of local teams for Engineering, Solutions Architecture, Business Development and Marketing.
This expansion reflects the continued high level of interest in data onboarding in the UK, a trend which is supported by several major client wins, and is part of an international strategy to grow the European market following the strong success of the brand in the US.
A recent report regarding the potential ROI of the the LiveRamp platform, found that on average clients saw a 10% increase in efficiency of digital marketing budgets and a 5% sales lift through campaigns. LiveRamp attributes its 171% year-on-year growth, and continued expansion across all markets, to the ability to improve marketing efficiency.
Richard Foster, UK MD at LiveRamp commented: “The expansion and various appointments over the last quarter represent an exciting time, both for LiveRamp and the industry as a whole, as we continue to see data onboarding play a greater role within the wider data marketplace.
The calibre of our appointments over the last few months is also a testament to just how far LiveRamp has come, both here in Europe and in the US, I’m excited to see what the future holds as we continue to deliver a phenomenal service to the world’s biggest brands.”
Graham Tricker, Sales Director at LiveRamp added: “LiveRamp has been a growing presence in the UK, and the global data market in recent years: data onboarding continues to represent the next frontier to enable brands and agencies to optimise their digital marketing strategies by leveraging their first party data. LiveRamp has built a fantastic team within the UK and I am excited to support the team’s growth across the UK market.”