ow to avoid making social media mistakes:https://t.co/rc95OwVTRp
— Hotcow (@Hotcow) June 15, 2017
If you’ve got even a smidgen of a presence on social media, you’re in the public spotlight, so don’t damage your carefully constructed image by falling foul of these faux pas:
1. Piggybacking on trending topics
Trending topics are a great way to join in on a mass discussion; however, using them in a distasteful way could land you in hot water.
In 2011, most people saw the riots in Egypt as an earthshaking political moment, but Kenneth Cole saw it as an opportunity to market his new collection. He highjacked the #Cairo hashtag and sent out this tweet: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is available online.”
As you can imagine, the distasteful tweet sent the internet into an angry frenzy, resulting in #boycottKennethCole hash tags – not the kind of exposure he was hoping for.
Kenneth Cole slammed for gun reform billboard #boycottkennethcole #givestigmatheboot http://t.co/yU8AlwuFIN via @CNNMoney
— (((Leah Harris))) (@leahida) September 4, 2015
2. Bombarding your followers with posts
Bombarding your customers with continuous updates will cause them to hit the delete button.
Use a social media tool like Hootsuite to schedule your posts so that you can enter several at once, but release them in a timely manner.
Also, make sure you share unique information on each of your social media channels. If you’re posting the same thing on each network, your followers won’t have enough incentive to follow, or like you in multiple places.
Hotcow Experiential Marketing. Great experiences help brands be heard, be convincing and be unforgettable. We call this the Moo Woo Wow™ factor.
London • hotcow.co.uk