Leading women’s fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer’s loyal customers and secure new ones – directly referred to the brand by their friend.
The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.
Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy.
Emma Bonar, Head of Digital for Coast comments “We have built a very loyal customer base who are great advocates for our brand, and have continued on their customer journey with us online.
A referral programme is the most logical way to capitalise on the positive brand sentiment we have sustained, and reward our loyal customers. Mention Me’s platform stood out, especially with their tools to AB test different rewards, messages and sharing mechanisms to identify what resonates best with our customers.”
“We have successfully partnered with a number of fashion brands, keen to harness customer advocacy to drive growth. Cutting through the noise sometimes generated by less personal marketing, we are confident that Coast will be able to experience immediate tangible results through their refer a friend programme”, Andy Cockburn, CEO, Mention Me.
About Mention Me: Mention-Me.com provides retailers with a referral platform which enables them to turn word-of-mouth into a marketing channel. They work in partnership with retailers to ensure best practice and testing result in world class referral programmes.