- Shopping search on mobile is retailers largest single source of traffic by far.
- Shopping search on mobile also has the highest bounce rates…as high as 83%
- 51% of sales of from paid channels happened on mobile.
- Non branded search activity on mobile device is retailers poorest converter.
- The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.
http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/
Mobile shopping search, is retailers biggest opportunity for improvement!
Users clicking on Google Shopping ads on their mobile phones, represents the largest single source of visitors for retailers according to our latest in depth ‘Shopping behaviour’ report, accounting for nearly 25% of all sessions across direct, paid and shopping search traffic.
Alarmingly though, it also proves to be the most the fickle channel by far, with as much as 83% of traffic bouncing straight out the door or viewing as little as 2 and half pages before quitting.
The report, which reviewed over 60 million shopping sessions across leading retailers, looked specifically at how sessions across different sites, devices, marketing channels and website touch points panned out. Based on the standout findings above, it highlights a real need for retailers to improve their mobile experience at the product pages level, as this is the most likely first touch-point for mobile shoppers, and also one that shoppers are most likely to quickly abandon their journey from.
You can view the report in interactive form below, or click here to view a full screen.
So why is mobile shopping so poor in terms of being able to engage shoppers?
1. Broad intent matched with narrow content
This underscores the importance of getting the Google shopping user off of the narrow product page they landed on, and into the site in as relevant a way as possible to so they explore the range.
More specifically, mobile makes it nearly 30% more difficult.
Given the size of this segment and the sheer volume of lost opportunity within it, there are clearly huge amounts of additional opportunity that can be realised from improving the mobile experience at the product page level, and retailers who prioritise this will likely see some of the quickest and most significant gains in their sales this year.
http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/