Brand affiliation : Summer movie season – who ruled the roost? … 4C Insights

Summer movie season has reeled in more than $11bn worldwide at the box office this year, but who ruled the roost?

With so much noise being created around big blockbuster releases including Dunkirk and Baby Driver, it’s easy to think they’d have seized the top spots.

However, social media and data scientists at 4C Insights @4Cinsights have dug into the stats to unveil that in fact it’s the family genre of film that has benefitted most from one of the wetter summer’s on record.

Here are some key insights from the stats you might be interested in:

• Pizza Hut bringing back their cheesey bites pizza in a Spiderman box worked in their favour as the stats show those engaging with the film, were engaging with Pizza Hut’s social channels, over any other brand, the most
• Despite having not as many ad spots as others, Wonder Woman soared above the rest when it came to the number of social engagements. Interestingly Olay, the skincare beauty brand, was the most affiliated brand with this movie.
• All the hype of Dunkirk didn’t make it to social. This movie was at the lower end of the list of movies most socially engaged with. Interestingly Game Stop, the online games store, was Dunkirk’s top affiliation. With Call of Duty and Battlefield having recently created WWI and WWII inspired videogames, this may have been the reasoning as to why those engaging with Dunkirk were also engaging with Game Stop

http://www.4cinsights.com/