The tables were turned for PromoVeritas at the recent FSB London Business Awards at the Emirates Stadium in Highbury.
The company provide independent promotional verification services to hundreds of brands and oversee TV voting for shows such as ITV’s National Television Awards.
As such they usually know the result of major events before they are published. So, there was a role reversal when they found themselves on the receiving end of not one, but two awards – and one of them was a creative award – a feature PromoVeritas are not well known for.
The company won Creative and Media Business of the Year because of their pioneering approach to navigating complex marketing laws and liberating brands to run highly imaginative and engaging campaigns all over the world without clashing with local laws, language and cultural barriers.
The second award went to Managing Director Jeremy Stern for Entrepreneur of the Year, in recognition of his vision for creating a ‘one-stop’ shop for brands and agencies to turn to and ensure that their promotion is run completely compliantly and will be free from abuse, fines, negative publicity. When Jeremy founded the company the service simply didn’t exist and brands had to resort to using costly lawyers or running risky, uncompliant or dull promotions.
Jeremy commented ‘It was a new and nerve wracking experience to be this side of the black curtain and to be waiting for the results. I am delighted that our work with major clients such as Cadbury, Pepsi and ASOS has been recognised by the wider business community and I can’t wait to celebrate with the team back in the office.’
To find out more about how PromoVeritas help some of the world’s best brands run effective and compliant promotions contact them on +44 203 325 6000 or info@promoveritas.com.