TheMarketingblog

Will you buy all your groceries on the web? Amazon / Whole Foods shake-up

Internet goliath Amazon is on the brink of a dramatic shake-up of the grocery market after shareholders waved through its £10.7billion take-over of Whole Foods.
The US supermarket chain’s investors gave their backing to the all-cash offer in a vote last night.
It paves the way for a merger which will give Amazon a bricks and mortar presence for the first time, as it looks to extend its domination to food as well as consumer goods and books.
The deal was unveiled in June, sending supermarket shares plummeting.