iZettle, one of Europe’s fastest growing companies, shines a light on its wider product portfolio through classic stories of unrequited love in new advertising campaign ‘World of iZettle’.
Using a pop art inspired style and design, iZettle’s three videos and two still image animations show lovesick customers pining after iZettle merchants, who don’t exactly have love on their minds…
Edgar Rouwenhorst, Marketing Director at iZettle @iZettleUK says “iZettle Reader put us on the map but today we can help small businesses with everything from card payments and tracking sales, to invoicing and getting funding. This campaign highlights how we can support our merchants and much like iZettle, it is digital at heart with a lot of personality.”
To optimise the campaign in a digital world, iZettle has focused on new advertising opportunities in the online space by using dynamic creatives, which customises the ads to each user based on consumer insights. The campaign is also using programmatic advertising technology for online displays and banners.
The campaign was designed and created by iZettle’s in-house marketing team, in collaboration with Swedish production company Unreel and photographer Carl-Johan Paulin, known for his work for brands such as Diesel.
The campaign will be running across TV, OOH, Facebook, Instagram and YouTube this autumn.
Watch the new videos here:
https://www.youtube.com/watch?v=HYmKfWwvKq0