Beer pumps in Britain’s pubs have been slammed for carrying sexist images of women.
Campaigners claim ales and lagers which use saucy designs should be banned from prestigious festivals and competitions.
Clip-on signs are found on pumps which are used to pull pints in pubs in order to give the name and the alcoholic content of the brand.
But some are using them to become ever more risque, as well as using similar image on the labels found on bottles.
This includes scantily clad pin-ups or provocative poses in a clear attempt to use ‘boobs for branding’ and to aim the beers solely at male drinkers, said one of the country’s few female head brewers, Jaega Wise of beermaker Wild Card.