Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation
The book includes some fascinating real life examples of how brands are using technologies, and exclusive interviews with world-leading experts to get insights into how AI is changing marketing, the workplace, business operations and even wider society.
- Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
- With a chapter by expert Peter Hinssen
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Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer service have changed dramatically.
This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data.
But first of all this is a book about customers. In a world of automatization the most important question remains: how can I be customer-oriented?
Steven is a much asked for keynote speaker for our events, always a highlight. He has a unique and authentic style: with a combination of academic depth and well-built cases he spices up his presentations with a tremendous amount of humor.’ – Anthony Belpaire, Google
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Order your copy here >>>>>>
Steven Van Belleghem is an expert in customer focus in a digital world.- He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way.
- Steven is the author of three bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company and his most recent book, When Digital Becomes Human.