Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry.
The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the ads.txt initiative, obtaining JICWEBS’ DTSG certification for brand safety, and improving the digital advertising experience by adhering to the LEAN principles and the Coalition for Better Advertising standards.
Tim Elkington, the IAB UK’s chief digital officer, says, “The Gold Standard is an important initiative because it helps fulfil our vision of building a sustainable future for digital advertising. Since launching less than two months ago, more than 60 member companies have registered.
We’re pleased to see Inskin Media become certified because it demonstrates their commitment to improving standards by fighting ad fraud, discouraging ad blocking and maximising brand safety.”
Inskin’s CMO, Fran Cowan, says, “The IAB is doing a great job in uniting all sides of the ad tech ecosystem who are committed to good practice.
Adhering to the Gold Standard provides clients with the reassurance that they can trust us to deliver both transparency and good quality campaigns.”
Inskin is the second company to receive Gold Standard certification, following publisher Auto Trader.