TheMarketingblog

How E-commerce companies can compete in an Amazon-dominated world

When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain.

Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns almost half of all U.S. online retail sales.

And if CEO Jeff Bezos has anything to say about it, that’s just the beginning.

Even some of the other biggest retail giants in the world have a tough time competing against Amazon.

Companies like Walmart, Apple, Macy’s, and Costo still can’t stack up against the behemoth that is Amazon.

So how can anyone else even compete? How do you stand a chance?

Well, you don’t. The simple truth of the matter is that you don’t really stand a chance of competing.

But the key is that you don’t actually have to compete.

You just have to learn how to co-exist.

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