Open University appoints RAPP UK to handle social

Following a competitive pitch, The Open University has appointed RAPP UK to build and deliver its social media strategy. RAPP UK will be responsible for the campaign planning, creative development and implementation as well as the strategic direction of the University’s social output.

The appointment marks a burgeoning relationship between The Open University and RAPP UK which currently handles the education brand’s international media planning and buying.

Sam McDonald, Digital Marketing Manager at The Open University said “RAPP has a great understanding of our business which stems from previous and existing work, which meant that their ideas on how we best leverage our social channels were spot on.”

Ella Hall, Marketing Director at The Open University also said “Social Media is becoming an increasingly important part of our marketing strategy and it was paramount that we appointed an agency who were able to deliver strategically and creatively. RAPP not only give us this, but they also allow us to amalgamate and build on the media planning which they currently handle so impressively.”

Chris Freeland, CEO at RAPP UK said “With a growing portfolio of stand out and effective work across social, we are absolutely delighted to be working with The Open University and are looking forward to being able to add real value across these channels”.