Latest The Chemistry Works, a club of independent creative agencies across core marketing and branding disciplines who work together to help clients bring their brands to life, was awarded a Silver for ‘Best Visual Identity from the Food and Beverage Sector’ at the 2018 Transform Awards Europe on Monday.
The prize was awarded to The Chemistry Works for rebranding the Tavern Snacks product range. Initially appointed to redesign the packaging for just one of Tavern’s new products, The Chemistry Works’ team demonstrated that the inconsistent look and feel of the existing product range was holding back the brand in the competitive bar snacks sector.
The Chemistry Works team proposed a more strategic approach, shifting Tavern Snacks from a dated, fragmented visual identity to a more focused, confident and adventurous attitude that appeals to a younger, more brand savvy audience.
The new branding was rolled out across the packaging, website, marketing collateral and vehicle livery – creating 42 mobile billboards on Tavern Snacks’ 14 delivery vans that could be seen all over London and the South East.
“The Transform Awards represent the most innovative, creative and successful brand work in Europe so we are delighted to be honoured for our work on the Tavern Snacks visual identity,” said Simon Wright, Managing Director of Greenwich Design and Co-founder of The Chemistry Works. “We were up against some many fantastic entries in the category, so to achieve Silver is testament to the strategic and creative thinking of the team who worked on this campaign.”
“We were delighted with the results of the Tavern Snacks rebranding work, in particular the change in perception it brought to our crisps range, elevating it to sit alongside contemporary, hand-cooked brands,” said John West, Sales Director at Tavern Snacks. “It’s fantastic to see The Chemistry Works being recognised for a great project that helped us to revitalise not only our brand, but also our business.”
