1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie
The campaign will launch on March 16th to coincide with the S9 handset launch also on March 16th and will be promoted across Carphone Warehouse’s social channels for two weeks. It will launch with a long-form video, created by the 1000heads team. The video content is built around the concept of a group of marketers pitching different aspects of the handset to Big Narstie to sell it and shows Big Narstie’s hilarious reactions to their efforts.
This will be followed by three shorter videos which build on the concept and which will be shared across Carphone Warehouse’s Instagram presence to help drive awareness and purchase consideration for the handset.
Angela Bertram, Senior Content and Social Media Manager, Dixons Carphone comments:
“We needed a campaign to help us stand out from the noise around the S9 launch and that’s exactly what 1000heads has delivered
We’re delighted that once again our customers will get to enjoy an irreverent, humorous and creative take on the launch of this new handset and can’t wait to see how they respond to it.”
Laura-Jay Gilday, Account Manager, 1000heads comments:
“As marketers ourselves, we loved the idea of ‘pitching’ the phone to Big Narstie and building on the ‘alternative review’ concept that we kick-started with the Chicken Connoisseur last year.
Finding space to own in a conversation as fast-moving as the S9 launch needs an approach which cuts through the noise and we’re confident that with the help of Big Narstie, we will deliver this for Carphone Warehouse.”
