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Comment : Facebook launches video service, Watch

Digital Marketing, Entertainment, FaceBook, Lead Article, News you can use, Nuggets

Written by Josh Krichefski, CEO at MediaCom

Facebook Watch video service launches worldwide

“Video is to be an integral part of any brand and social media platforms’ arsenal, and Facebook Watch’s launch is further evidence of just how far companies are pushing live and on-demand video – particularly longer-form content. Alongside Snapchat and Instagram’s recent foray into video with IGTV, Facebook’s Watch will now compete for the audience’s attention and look to grab a slice of this increasingly iced cake.


The industry’s shift towards long-form video has elevated over the past year, as Facebook refocuses its strategy to pull users back and keep them engaged. Partnering with Eleven Sports to stream weekly La Liga and Serie A football matches for free is another example of this, and a recognition of audiences’ desire for video on-the-go, on-demand and live video.

“All of this comes down to more devices and more platforms on which to view content – and explains why online video in the UK expected to account for nearly 40% of all video ad spend. Watch is not only Facebook’s response to YouTube, but it will see the social media firm compete for attention against traditional TV channels as well as online outlets such as Sky’s NowTV, Netflix and BBC iPlayer.

Short video content still has a place in advertising, but platforms such as Watch will give brands and influencers more creative license to leave a lasting impression, as long as they are creating compelling content. Facebook’s push on active “conversations” with fellow fans should encourage a sense of community perhaps missing from other big players.”

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