AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.
Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.
The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?
We’ve spoken to Revive.Digital, a leading digital marketing agency in Essex, and asked them all about AI marketing. Whilst many think artificial intelligence is a thing of the future, it’s not. AIs have been integrated into most things now, helping us already.
So, it’s essential to understand what AI marketing means for businesses. In this guide, you’ll learn everything there is to know about AI marketing. Everything from what it is, why it’s important and even examples of AI marketing too. Let’s get into it, below.
What is AI Marketing?
For digital marketers, AI marketing can assist in the processing and compiling of user data. This means that before, marketers would not have the time to sift through massive amounts of data, in order to find relevant data for campaigns. There is essential user and consumer data that needs to be utilised but finding time to go through it all would mean more man hours and less time spent on the creative side of campaigns.
With AIs in place, data can be analysed and utilised in a better, more efficient way. Meaning that digital marketers have more time to focus on creating, managing and optimising campaigns in accordance with the data provided by AI marketing. AIs are learning machines, which means when users navigate web pages or apps, AIs monitor what they’re doing, learn their habits and then can improve and personalise the user’s experience online.
In the days before AI marketing, eCommerce sites would recommend products based off of what other users had bought or associated products that everyone would see.
But now, AIs are turning the online experience highly personal, with targeted products or services that are personal to the individual user. It’s allowing businesses to market with a more personal touch in a more cost-effective way. AI marketing combines data analysis and personalisation so digital marketers can focus on the more creative side of campaigns. Creating content, managing and implementing strategies.
Why is AI Marketing beneficial?
The importance of AI marketing is two sides of the same coin. From the perspective of business owners, AI marketing means that digital marketers, be them outsourced or internal, can focus on creating, managing and implementing campaigns and strategies, with more time spent on this and less on data analysis.
It refines the data usually provided allowing digital marketers to better understand consumers and create campaigns around this, with AI helping them personalise marketing too.
For the consumers and users, it means they’re getting a more personal experience. One that is specifically tailored to them and their interests. Before the introduction of AIs, personable experiences for users would be hard to achieve, as budgets may not extend so far. But now, personable online experiences are enhanced and provided through AI marketing.
The benefits of AI marketing can also be seen for digital marketers, freeing up their time from data analysis and allowing them to work on campaigns more. AI marketing is beneficial for the business, its consumers and digital marketers too.
Examples of AI Marketing
For some, it may be clear what AI marketing is, but it’s better to show examples of the medium to better understand what AI marketing could look like for you. In this section, we have 5 examples of AI marketing.
- Virtual Assistants
The first example of AI marketing is the use of virtual assistants. With the likes of Siri, Alexa and Google, those using these to search for products or services will find their data is collected and utilised to assist consumer purchasing. All voice command searches help machines learn what consumers purchase, what they search for and more to assist in personalising consumer experience for the future.
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Email Marketing
Email marketing is usually produced and timed for when users are most likely going to open it. But, the problem with that is this is a generalisation of data. Assuming that everyone opens their emails after work or in the morning is an assumption that doesn’t need to be made with AI marketing.
AIs can help individualise and analyse when the optimum time to send email marketing messages out to consumers. All of them personalised and optimised to make sure the email is opened and interacted with.
- Online Advertising
Through AIs, online ads are becoming better targeted and more personal. Before, a few select ads would be sent to all users, but AIs have improved the analysis of data, segmenting the right ads for select audiences. This can especially be seen through social advertising, with retargeting and personalising adverts for the individual user.
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Product Recommendations
Recommending products are not new, but AI improves product recommendations. Whilst before products would be generally recommended, AI personalises them tailored to what users have searched for, bought and looked at. Compiling all of this data, products are recommended to users on a more personal level.
- Incentives
Whilst many businesses send out incentives with discount codes or ‘money off’ vouchers, it can be hard to understand who should receive the email. For example, a user who has bought something recently won’t want a 10% off voucher hours after their purchase. However, through AI, incentives can be personalised to the user, sending them directly to consumers based on their buying patterns.
Through AI marketing businesses and digital marketers are learning more about the consumers, optimising their time and making their work more efficient. For users, AI marketing is providing a personal experience for them.
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— Will Corry (@slievemore) October 15, 2018