Expecting an event that you’re planning to go smooth without any hassle is naïve. The number of variables that can make an event go from award-deserving to a total disaster is simply huge.
Event planning isn’t exactly rocket science but without planning ahead and being detail-obsessed, it’s going to be very hard.
What marks a successful event planner is their way of handling the event when a problem arises, it’s not all about architecting the best event ever, orchestrating it also matters.
The common trait between the best event planners is that they’re always collected and don’t succumb to pressure or panic when chaos ensues.
Every event requires a certain caliber of preparations; industrial or sponsored trade shows events require different preparation and perspectives which are different from a birthday or a wedding event.
We’ll be providing you with a guide that will help you make sure that you’re on the right path when it comes to event preparation.
Get Your Catering Right
The last thing you want people to talk about after doing your due diligence on every aspect of your event, is how bad the food is.
Food is a great conversation starter in any event, if it’s good, people say it’s good and it becomes a good event even if the other aspects are less than perfect. Getting what you pay for is very common in catering, don’t look for cheap prices and look for good quality instead.
Scout the local catering services and get the best you can afford after testing their food. When you buy food for an event you also hire the same staff to run the catering, so make sure the staff also meets your standards.
Get the Right Equipment
When you have a large budget, you may be tempted to buy a bunch of expensive equipment that may not even be of much use other than to show off.
You need to keep an eye on your budget so you don’t end spending most of it in only one aspect and leave others dry. The best way to make sure you get the right equipment every time without paying a fortune is by renting them instead of buying.
If you need to go on an exhibition equipment hire spree, the best way to get all the equipment/services you need is by hiring or renting them instead of buying. They are probably too expensive to buy just for a single event or expo if you decide that you’re going to plan many different types of events.
The Right Publicity
Without publicity, you can end up planning the best event ever without any attendees. Making your speaker and your event program shine beforehand by using the right publicity and attracting the perfect attendees will give people an attractive image which will help fill your seats with the right attendees.
Avoid setting any event in a public holiday, it can backfire easily no matter how awesome the event is. Use your sponsors and social media to market your event.
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Event planning is not going to be a walk in the park, everything at the beginning is hard. To be a successful event planner you need to stay on your toes and stay up to date with all the new trends and equipment.
Always make sure you do your research on the local market and the place you’re planning an event, this gives you the ability to avoid any surprises. Always be ready for things to go south at any time and keep your calm when handling it.
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— Will Corry (@slievemore) March 5, 2019