I
n recent years, the world of marketing has altered dramatically in terms of the way in which businesses choose to market themselves to their audience.
Due to the rise in technology, traditional forms of marketing are well and truly a thing of the past with the popularity of online marketing.
There are many different forms of online marketing, but choosing the best techniques may need some research, dependent on your business niche.
If you run a business and are looking for new ways to promote your company to new audiences, check out these three online marketing tips that are guaranteed to bring your business success:
1. Social media
Thanks to the invention of social media, it’s now easier than ever before for businesses to promote their brand to a worldwide audience. In order for your social media strategy to be successful, you will need to determine who your target audience are and which platforms (such as Facebook, Twitter and Instagram) they typically use.
It’s also important to plan the type of content you share to gain their attention. Take a look at your competitors and get an insight into how you could use similar content and techniques to forward your brand and become a leader in the industry.
Social media is also one of the most effective ways to make direct contact with potential and existing customers through comments on public posts and also direct messenger services.
2. A website
Every new business needs a website to survive against the competition, and while it may seem obvious, there are still many businesses who do not have a business website. And even worse, if they do, they do not have one that is properly functional or abides by Google’s algorithms.
A well-designed and navigational website can not only help drive sales, but offers a cohesive branding opportunity. All businesses need to have a brand, be it a specific colour, theme, or tone of voice. Ideally, it’ll have them all.
A website is one of the most beneficial business expenses you can make in terms of marketing, as a professional company such as prefacestudios.com can steer you in the right direction when it comes to the visual aspect, user experience and the type of content you should be including.
3. Email marketing
If you haven’t yet thought about implementing email marketing into your strategy, it may be an idea to look into if you’re serious about increasing your online profile. When a user visits your website, you should offer them the chance to sign up to a newsletter that will be delivered straight to their email inbox.
However, for this to work, you will need to offer an incentive to entice them to receive these updates. You could send out a discount code, so these potential customers can receive a percentage off their first order or perhaps you could offer a gift such as a product or service as a good-will gesture.
Email marketing is very low cost and will deliver promotional material to an already engaged audience, rather than having to fight for their attention in the competitive market.
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How to engage with customers on emerging channels – new research – TheMarketingblog https://t.co/ZYvSezLJvQ pic.twitter.com/H7IldwGmIB
— Will Corry (@slievemore) May 3, 2019