TheMarketingblog

It’s Puerto the fun : London launch party was full of magic and dark style

Spanish Sevillian pink gin brand Puerto de Indias has launched in the UK with a dark and stylish marketing campaign.

With pink gins taking the UK by storm in recent years, Premium Sevillian brand Puerto de Indias officially launched its strawberry gin at full-on London press party on Thursday.

The original strawberry gin is working with distribution partner, Indie Brands, and will be investing £2 million into the UK launch this year, as part of a six-figure marketing campaign.

Puerto de Indias claims to own the first and best-selling strawberry gin in the world, launching in Spain in 2013.

It was an immediate hit and is credited with the proliferation of pink gins. With six million bottles sold throughout Spain in 2018, it has risen quickly to become the fourth bestselling gin in its homeland and ranks in the top ten gins on the world stage.

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