The Spice Girls have partnered once again with Walkers, as it repositions its brand with the biggest marketing campaign of the crisp-maker’s history.
The long-anticipated ‘Spice World’ reunion tour commenced last month, as the Spice Girls hit the road for their first tour without Posh Spice a.k.a. Victoria Beckham.
In order to ensure its new positioning lands with impact, Walkers identified the reunion tour as ‘the biggest cultural moment of the year’ and a perfect moment for the crisp brand to tap into in a bid to reach 97% of the UK.
Nation's top Spice Girls fan remains at large after Walkers ad stunt https://t.co/5WWf5zrEGN via @campaignmag
— Will Corry (@slievemore) June 3, 2019
Nation's top Spice Girls fan remains at large after Walkers ad stunt https://t.co/5WWf5zrEGN via @campaignmag
— Will Corry (@slievemore) June 3, 2019
Backgound noise : If you believe everything you read, the sound at the Spice Girls’ recent comeback shows has been zig-ah-zig-awful.
Some fans who attended the opening night in Dublin complained about muffled vocals and being unable to hear the band speaking between songs.
Mel B acknowledged the issues in an Instagram video, saying she hoped “the vocals and the sound will be much, much better” for the second show in Cardiff.
Spoiler alert: They weren’t. But by the third date in Manchester, reporters said the sound was “crystal clear“.
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