There are a host of benefits in creating one such as:
A more personalised product/service
Develop a much better understanding of your customers
Reduced wasted on spend on people who aren’t your target audience.
What is an audience persona?
An audience persona is a model that is created to represent your ideal customer based on research carried out by yourself or your company.
Extensive Research
Here’s the best tip for creating a great audience persona …RESEARCH.
That’s all there is to create an audience persona that will work and be useful.
Without extensive research, you’re guessing.
Examples of extensive research:
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Reading books, articles and forums
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Years of experience in your field/industry
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Carrying out surveys both online and offline
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Speaking and collecting data on existing customers
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Using data collected from running ads online and offline
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More articles on research >>>>>>
There was never an excuse not to do your research on customers before the internet, but with the inclusion of the internet in recent years, there is no reason why you can not get substantial data on your customers.
For example, just take a brief look at Facebook’s audience insights for in-depth data on your audience.
You will also want to find out their paint points by the language they are using and the questions they are asking. This can be found in forums, Facebook group’s and surveys to get really granular with this information.
Another cool little tip is to go into Google Keyword Planner and find out the long-tail keywords people are searching. This a great way to find out what peoples problems are because they will search directly into Google
After all, a business is in business because it provides a solution to a problem.
What Is Included In An Audience Persona?
The details you need to include in your audience persona varies from business to business, but there are some details that are universal which you will want to include such as:
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Age Range
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Gender
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Location
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Likes/Dislikes
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Common Frustrations
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Other Brands They Like
You want to be building your ideal customer too because ultimately, you do not want to be attracting the wrong type of customers who you would choose to avoid.
And you may even want to start including the type of traits your ideal customer would have so your copy and ads are relatable and speak the language of your customer.
Multiple Audience Persona’s
You can take your audience persona one step further by introducing multiple audience personas to your framework.
Not every customer wants the same thing, and if you have multiple products, then you certainly want to consider creating customised audience personas to each product or product category.
Not many businesses will be doing this so you will be putting yourself ahead of the competition by taking this extra step!
Conclusion
An audience persona is a fairly straight-forward task to undertake but it should not be taken lightly.
If anything, you want to really go into detail and build up as much research as you can in order to create a successful audience persona that pays for years to come.
You may find that your original audience persona is not anything like your original audience persona and will be constantly tweaking it and updating it. This is good and shows that you are learning about your customer.
A good Facebook Advertising Agency will be able to help you define your audience and create the right audience personas for your business which will generate results.
Bio – The Good Marketer is a Marketing Agency in London which drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.
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Getting new customers costs 5-25 times as much as retaining existing ones – TheMarketingblog https://t.co/OwyY56mbJs pic.twitter.com/ljMaaFiJZS
— Will Corry (@slievemore) May 7, 2019