Web design is constantly evolving, and in 2020, it will be more advanced than ever. Here are the top trends in web design to watch for now.
Did you know that it takes as little as 50 milliseconds — that’s 0.05 seconds — for a user to form an opinion about a website?
Or that 94% of first impressions about websites have to do with design?
And if users find the layout or image content unattractive, 38% of them will stop engaging with that site. Along with increased accessibility is the rise in entertaining web design trends.
All these figures prove how massive the impact of web design is. Poor site design won’t satisfy user needs and demands. It will only cause high bounce rates, and worse, bad customer experience.
This is why you should let the top trends in web design be the ultimate guide for your website. This way, you can prevent your site from becoming a source of poor customer experience.
So, what’s in store for web design this coming 2020 and beyond? What design elements should your website have to keep your visitors coming back?
According to reliable New York web design companies, creating an active visual appearance for your website has a direct impact on your bounce rates and helps get better quality conversions.
This website design article will answer all those questions, so be sure to keep reading!
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A Greater Focus on Responsive Design
Google itself recommends that websites use responsive web design. Big G says that this makes it easier for its algorithms to detect the site’s design setup. The less work that its algorithms have to do, the faster they can load web pages on a device.
Fast loading pages are critical to end-users since no one likes staring at blank pages, after all.
But it’s not only speed that makes responsive design one of the best trends today and beyond. It’s more about how it feeds users exactly what they demand.
Aside from speed, responsive web design allows for easier-to-navigate sites. This can be in the form of less scrolling, which means users spend less time trying to find what they’re looking for. It also displays pages in proper sizes based on the device used.
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More Siris and Alexas
The global shipments of smart speakers have grown almost 200% from the third quarter of 2017 to Q3 2018. There were some 22.7 million smart speakers shipped throughout the world.
Experts also estimate that voice shopping would become a $40-billion sector by 2022. That would represent a massive $38 billion increase from the market’s value in 2018.
These figures point out the inevitable rise of voice channels, especially over text. The power of voice will be a key player in site accessibility, and ultimately, user experience. As such, we can expect websites to integrate voice into their site design in 2020 and beyond.
Artificial Intelligence that Feels Human
In a robot-dominated world, the need for a human-like vibe is becoming more apparent. Ironically, this means that sites need more artificial intelligence in their platforms. They can, however, make their sites more personalized through chatbots.
The best chatbots, in fact, are now the new companion of people with disorders like Alzheimer’s.
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Increased Accessibility for People with Disabilities
15% of the world’s population, or about 1 billion people, live with some form of disability.
Experts estimate that this number will continue to grow, given the aging population. The U.S. alone will be home to over 71 million people age 65 years and older by 2030.
That said, the disabled and aging populations will become a key factor in web design. Websites will and should become accessible to everyone, especially the elderly and disabled.
Aside from voice prompts and actions, we can also expect websites to use loud and proud typeface. Bigger fonts mean greater visibility, which translates to easier readability.
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The Moving Picture Movement
Along with increased accessibility is the rise in entertaining web design elements. These include 3D website designs, hand-drawn sketches, animations, and even GIFs. These fun, interesting designs may help boost our dwindling attention span.
Motion graphics also give brands more opportunities for creative visual storytelling. With correct execution, these moving images can capture and enthrall site visitors. Not only can that increase view page duration; it can also raise lead generation rates.
Keep Those Site Visitors Coming with these Top Trends in Web Design
There you have it, your ultimate guide on the top trends for web design in 2020.
Many of these, especially accessibility and AI, are already up and running. So, it’s best you incorporate them in your own website as early as now!
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