Marketing your business doesn’t have to cost a fortune. Keep reading for basic marketing: 5 super simple ways to market your business.
Launching a new business is an exciting time for every business owner. But once the initial thrill has passed, it’s time to find customers and market your business.
The simplest way to attract new customers is through online marketing for small business. Start by building a professional website and a solid social media marketing strategy.
Then, get local and hand out brochures, flyers, and business cards to people in your area. You can also sponsor a local event or a charity to build brand awareness.
Here are 5 basic marketing principles you should use to put your business on the map.
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Use Social Media Marketing
No matter what industry you’re in, if you’re not on social media, you’re missing out on valuable leads and sales. Social media ads and a solid content strategy can help you tell your story, reach new customers and turn them into fans.
Social media marketing isn’t about pushing sales by constantly running ads. It’s about bringing value to the customer’s feed, interacting with them, and treating them as people, not as money machines.
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Sponsor Local Events
The best local business marketing method is sponsoring an event in your city or area. For example, you can organize a fundraiser, sponsor a festival, a local sports team, or a charity.
You’ll not only help those in need, but you’ll also promote your business and become a part of your community. You’ll learn first-hand about your customers’ needs and how your products can fulfill them.
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Organize a Giveaway
People love free stuff, so organizing a giveaway or a contest for your customers is a fun way to engage with them. Consider gifting at least 5-10 of your own products so people can try them. Then, you can ask them to share their experience on social media and leave a review.
Giveaways are a great way to attract new followers on social media and build brand awareness. Make sure you live up to your promises and send the gifts to the people that won.
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Ask for Referrals
Word of mouth is a powerful marketing tool and a quick way to attract a new customer base. Start by asking people close to you to spread the word about your business by telling their friends and family.
Also, ask your past or current customers to refer your services to their social circle or to write an online review about their experience. This is free marketing that’ll bring you additional leads and position you as a leader in your niche.
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Hand Out Flyers and Brochures
If you want to talk to your customers in person, go back to marketing basics and use print flyers and brochures. This is a great way to connect to people, talk about your product, and get feedback at the spot.
Use a pre-made brochure template that you can customize for each product or service. This way, you’ll always have marketing materials ready to go.
Use These Basic Marketing Methods to Attract New Customers!
These basic marketing tips will help you promote your business, attract new customers, and boost sales.
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