Search engine optimization (SEO) has been a staple in digital marketing regardless of the many game-changers frequently surfacing.
There are two issues most startups fear about employing SEO: one is the additional costs such services can cripple the already struggling budget, and two, the misconception that you have to be a digital wizard to win this highly competitive war.
But with the numerous software popping up every so often and the user-friendly edge they promise, you don’t have to be.
You can still save up on money and effort if you follow this easy guide.
1. Know your clients:
You obviously know what your product or service is about, and while crafting your business plan, you have scanned your competitors. But you still need a client persona! One that holds every single detail about your potential customers, from their needs, their wants, to their aspirations.
Latest statistics have revealed that 70% of potential leads happen online. A well-created persona can help you stand out and consequently hand you the right keywords you can play on to attract people to your business.
2. Follow search engine guidelines:
If you’re a business owner based in, say, the state of New Jersey, you can try to upscale your reach by employing a DIY SEO strategy in your local area.
Alternatively, you can refer to a New Jersey SEO company for professional results at affordable packages. No matter which option you go for, a very important step you shouldn’t overlook is to thoroughly read the search engine guidelines.
Understanding the guidelines can save you hours of having to readjust your content to end up organically on the Search Engine Results Page (SERP) without having to pay for advertisements.
As you follow such guidelines, you’ll get acquainted with the requirements to facilitate crawling and upping your rank through meta-tags, keywords, backlink placements, and the strength of your website.
3. Build strong and continuous content:
As marketers say, content is key! It’s where you can provide value and spark interest. Not all content has to be blog posts, mostly used in the form of short articles, but it depends on your business goals. You need to focus on the type of content that serves your business the most.
Your content can range from written words in any format, to toolkit videos, images, and even lead magnets such as discount codes and webinars. The most important factor is to have plenty of creative ideas and titles to keep your content updated and relevant.
4. Target the keywords:
This is a job that has been made easy for you. You can download a keyword generator software, most of which request very affordable subscriptions, and extract the keyword options you can strategically scatter across your website content.
This kind of software replaces the old surveying method to find out what people are looking for using a rough average of the exact terms they type in to find a product or service similar to what you are providing. You can then use the most used keywords in your post or video title and in your meta-tag as well.
As a startup thriving to take your business from a vision to a sustainable cash cow, getting the recognition needed to turn potential leads into conversions becomes the ultimate goal.
The numerous tools that you can utilize are endless and tend to become, at some point, confusing.
But if you are looking to generate the necessary buzz through your website, then SEO is one of the most effective tools, especially in the long run.
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— Will Corry (@slievemore) April 10, 2019