Caitlin Thomas writes in her blog …
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
The main event featured personal tales from four industry powerhouses: Jane Frost (CEO, MRS), Begoña Fafian (Knowledge and Insights Director, Coca Cola), Monique Drummond (Founder, Relish), and Pamela Walker (Global Head of Health, Kin and Carta Advisory).
The 80 or so attendees listened intently as each woman detailed her individual journey with refreshing honesty. By the end of the evening, my definition of success had been completely reframed.
Hard and fast parameters simply don’t work
We assume that people in powerful positions manoeuvre from A to Z in an organised, sequential manner. Those illusions were shattered throughout the evening as an alternative thought emerged: embracing serendipity, and life’s challenges, is key to success.
Each of the speakers had been thrown off course at some stage. From tackling mental health challenges; to welcoming unexpected surprises in the form of love and children; to traversing industries – and oceans – to find her calling.
“Life is all about how well you handle Plan B” – Monique Drummond
Finding success in unexpected places https://t.co/VSOPew7x89 via @incitemktg
— Will Corry (@slievemore) October 14, 2019
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New research : How to leverage next-gen CCM – TheMarketingblog https://t.co/cfnTuNMOrO pic.twitter.com/66Epnscrvh
— Will Corry (@slievemore) April 10, 2019