When you’re selling online, you need your SEO strategy to be holistic in order to maximise the chances that your website and your products will be found by consumers.
Without a complete SEO strategy, you’ll lose this extra custom, as consumers will find different products hosted on different websites.
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With the structure and layout of your website influencing your position in Google’s search results, this is an excellent place to focus your energies in order to boost your position on the search engine results page (SERP) and draw in a wider customer base in the future.
Here’s how you’ll do it in three easy steps.
Design Principles
There are three types of design principles that all web designers bear in mind: aesthetic principles, layout principles, and SEO principles. A great web designer will work on all three simultaneously, but in this article, we’re only interested in the latter: getting your website up to scratch when it comes to Google’s ruthless algorithms.
In order to really boost your position in Google’s search results, your web designer needs to be aware of the ways in which your site is analysed by the search engine.
This means understanding the importance of a site map, an important factor, which aids Google’s crawlers, and laying out the information on your website in such a way as to be easily analysed by an algorithm. If you can achieve this, your website will rise in Google’s search results listings.
External Assistance
That said, when you’re using an e-commerce platform to help you sell goods online, things get a little more complicated.
If you’re selling your products on an e-commerce platform such as Magento, the platform’s codebase comes with its own quirks, challenges and opportunities. By finding the right expert advice from external advisors, you’ll be able to make your website more SEO-friendly.
That’s why companies such as MageCloud can be so helpful to businesses that are selling online but that don’t have a great deal of experience in the world of SEO and website design. If you’re looking to make the most of your web offerings and draw in as much custom as you can, this external assistance can be crucial to your success.
SEO Understanding
Finally, another major factor in your SEO success is your website content: the keywords and headings that you use and the different kinds of articles that you provide to your customers. Remember that most of the world’s consumers find businesses and products online: it’s up to you to help them find your business.
One way to do this is through blog posts that use specific keywords to draw in more customers from Google’s SERPs.
Another is to use bold headings that represent what your company sells and stands for. Finally, linking to other websites and being linked to yourself can have a profound effect on your SERP ranking over time, helping it rise above your competition.
These three tips will help you to capture a larger market share by focusing on your SEO.
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— Will Corry (@slievemore) April 18, 2020