Having the right social media marketer join your team can be the difference between the success and failure of your marketing efforts.
Once you’ve decided to make the most of social media marketing as a business owner, you’re most likely going to want to enlist the help of a Social Media Marketing Freelancer in the field. To achieve this, you’re most likely going to begin to search for social media marketers within your area that can take a look at your business, offer expert insight, and help you achieve your social media marketing goals.
This is where a big challenge will be presented to you – finding the right person for the job.
You don’t want to hire just about anyone. You want to find the person that best fits your company’s culture, values, work ethic, and experience that is relevant to your marketing needs.
To help you hire a local social media marketer that is right for your business, continue reading this article as we will provide you with some recommendations on what you should be focusing on during the searching and hiring process. If you are wondering how much social media marketing will cost, you can read this handy 2021 social media price guide.
#1 Explore their portfolio
Exploring the portfolio of the social media marketer in name is the first, and most important step that you should take. There are two things that you need to check out before moving on, which we will explore below.
- How successful have they been with their past social media marketing gigs?
It is easier and more sensible to hire someone who has had a level of success with past social media marketing campaigns similar to yours. This is one of the first things you should look out for as you seek to hire a social media marketer.
All thanks to social media, it is not too hard to discover these. Platforms like LinkedIn have dedicated parts of users’ profiles where you can check out for recommendations and testimonials of people that have worked with these social media marketers before.
If you can’t find any such information, simply ask them.
- Do previous clients recommend their services?
This is another sure way to know which social media marketer is the right fit for your business. Best practices for your business will entail that you hire someone who is recommended by those who have worked with them before. While these aren’t always perfect, they can give you helpful insight into what you’re getting yourself and your business into.
#2 Evaluate their values
Do they value integrity and excellence? Are they attentive to detail? Are they hard-working? These are all important traits that you need to consider before you hand out the contract.
Review these as you take a look at what other business owners who have worked with them in the past have to say about them. Pay close attention to how they carry out their work. For the best results, you want to hire someone who has the same values as you and your business.
#3 Determine how they can specifically help your business
Perhaps the hardest out of the three suggestions in this article, determining whether or not the social media marketer in name has the experience and the knowledge to be capable of helping your business’s specific marketing needs.
The best way to get this done will be to discuss your business’ goals with the prospective social media marketer and pay attention to whether or not they are able to grasp what you want from them.
Another subliminal clue to pay attention to is the quality of their suggestions. While conversing about your business’ objectives with the prospective social media marketer, don’t just be the one doing all the talking. Listen as much as (or less than) you speak.
Paying more attention will help you know if you’re hiring the best person for your business to help you achieve your social media marketing goals.