We’re deep in the year 2021, and nearly everyone owns a smartphone. The average smartphone user actively uses around 30 apps every month. Some of them are games, others are social, and some are from their favorite brands.
If this fact isn’t enough for you, and you’re still not convinced that your business needs a personalized app, we have five more reasons to show you that you need to develop one right away. Read on and see what these reasons are.
- 1. Helps with brand recognition
One of the most valuable marketing initiatives for raising the company’s value is investing in brand recognition. There are tons of ideas and methods that will help you with this, but it seems like building an app for your business is one of the top choices.
This is because users who have the app on their smartphone are instantly connected to your business at all times. Sending occasional notifications about your products will make them easily remember your name and logo, which is the foundation for creating a perfect brand recognition campaign.
- 2. It is a great marketing and sales alternative
In an entirely digitalized world, reaching out to customers is easier than ever, but at the same time, the competition is also bigger than ever. Let’s say that you’re in the Fintech industry. Your products are highly valuable for your customers, but it seems like no one knows about your offers.
Hiring a Fintech app development company and promoting the app to the right audience will help you reach many new customers and eventually make tons of sales. With a little investment in creating the perfect app for your company, you’ll get a tremendous ROI when people start downloading the app.
- 3. Raises customer retention by digitalizing the loyalty program
Customer retention is one of the most important issues that any marketing team in any company should address. Research shows that 80% of all sales come from 20% of the most loyal customers, which clearly shows that customer retention strategies are a must for every company.
There’s no better way to retain customers than offering them a special slot in your customer loyalty program. The program is easily shared through a personalized app, keeping everyone as happy as they can be. Of course, the result of this action is having more satisfied and loyal clients and making more sales.
- 4. Perfect for company’s analysis
One great feature of having a business app is using it for your quarterly or yearly analysis. Depending on how you create the app, you can access tons of information regarding your clients.
Use one of the great Golang web development firms to get the perfect app that will help you gain this kind of information. If the developers do their job right, the clients will share their personal information freely. Using this to improve your business can truly make a difference.
- 5. Increases sales
The main driver of every company’s success is sales. It doesn’t matter what kind of business you’re in; you may sell products or services – at the end of the day, if you have no customers, your company isn’t going anywhere.
Having an app helps you make more sales. According to a survey in 2017, 66% of all sales done through smartphones are due to apps. These numbers are way higher now. That means people love to shop through their favorite company’s apps. You need to create a perfect one and see how your customers start using it to make you profit.
- Conclusion
These five reasons will surely convince you that your business needs an app as soon as possible. If you look at big companies and brands, you’ll notice that they all have apps doing tremendous work for them. Fintech, sports, leisure, trading, they all have apps making a tremendous difference.
Some of these apps are actually quite successful and have millions of downloads. After all, one of the wealthiest people in the world, Mark Zuckerberg, owes most of its success to the Facebook app available across all mobile platforms. It is similar to all the other corporations and giant companies – they all have their successful apps out there.