Over the years, social media has become a significant part of life for many people worldwide. We use them for entertainment, connecting with others, finding products or services, and much more. For this reason, social media is often central to the marketing efforts of any law firm that wants to stay relevant in the highly competitive digital landscape.
Social media allows you to demonstrate value, engage with your audience and connect with potential clients efficiently. However, many lawyers make critical mistakes that damage their social media strategies, leading to failure and frustration.
Here are some of the most common mistakes attorneys make on social media. If you manage to avoid them, you could get the most out of your social media strategy.
Not having a clear social media strategy.
If you want to be successful on social media, you will need an effective strategy to achieve it. Many lawyers use social media without a plan in place and rarely get the results they expect from their efforts.
You must have a clear social media strategy that specifies your goals, what content you will share, and when you will share it. That way, you’ll save yourself a lot of time running in circles, and you’ll be able to measure your success more accurately.
Lack of consistency
Some lawyers use their social networks to post a couple of things and then vanish for two months, hoping their clients will see those old posts. Social media doesn’t work that way. If you want to be successful in this setting, you must be consistent and active.
However, you may not be able to find the time to do it yourself. In those cases, hiring a legal marketing expert can be very helpful.
Boring content
Now, being consistent alone is not enough to find success on social media. It is also essential to share quality content. Engaging content will allow you to grow your following and acquire new leads.
Keep in mind that many people don’t think the law is interesting, so it’s up to you to create posts that attract people to your social media profile.
Not using images, graphics, and videos.
Visual elements are much more effective at capturing attention than simple text. If you want to get people to stop scrolling down to see your content, you must engage them with images, well-designed graphics, or well-produced videos.
Videos are especially critical. Research shows that those who use video on social media get up to 66% more qualified leads per year. It’s a tool you can’t afford to neglect.
Doing everything on your own
You invested many years of your life in becoming a lawyer. After that, it only makes sense that you spend your time on your law practice and getting the best results for your clients. However, you may have decided to dabble in marketing to acquire more clients and grow your business.
Before you know it, you’re doing all sorts of other activities, like managing your law firm’s social media, and you’ve stopped focusing on what you’re passionate about – your legal practice.
It doesn’t have to be this way; if you work with an attorney SEO agency, you’ll be able to delegate your law firm’s marketing and may even have better results doing so.
