The Latest Figure is 4.55 Billion
The number of social media users reached 4.55 billion by October 2021. More than 57% of the global population is active on social media, and experts believe that this percentage will only increase with time. The reason for social media hype is not entertainment only but people use it for multiple other purposes too.
Businesses Rely on Social Media Marketing
Unlike traditional marketing, social media marketing is highly effective and this is a reason businesspersons also rely on this platform. These days, result-oriented advertisement is not possible without social media because it targets a large audience that other mediums cannot do.
It does not matter whether a business is on a national or international level, publicity through social media brings results. Therefore, we can say that marketing is also one of the major reasons people use this platform a lot.
People Stay Up to Date with News
Have you noticed that people do not like to watch TV a lot? YouTube and Netflix are more in demand these days and people use LEDs for watching videos, seasons, and movies on these platforms. So, when it comes to news, people rely on social media a lot. News spreads within seconds on social media because people share it with their friends.
If a person uses social media for at least 30 minutes a day, he can stay up to date with all news while scrolling down the newsfeed on Facebook, Instagram, and Twitter. Have a look at these social media addiction statistics that clearly state 8 out of 10 internet users use social media. This is a reason people are aware of whatever is happening in the world.
Fill Up Spare Time
The majority of people prefer to fill up their spare time by using social media instead of going out and getting involved in some physical activities like sports. The number of book readers is also decreasing because people are addicted to TikTok, Facebook, Instagram, YouTube, and Twitter. Addicted persons use social media as a source of entertainment.
Sharing of Photos and Videos
Social media gives the freedom to share photos and videos. People like to download funny or informative videos from social media for sending on Whatsapp. It can prove a real source of entertainment, especially for those who like to watch different stories. People search for whatever they like to watch because there are unlimited categories available on social media.
Low Cost
Social media is totally free but a stable internet connection is vital because, without that, access to social media is not possible. Moreover, if people like to watch videos on YouTube, they can buy ad blockers that are not very expensive. When something is available for a low cost, more people use it. People do not need to pay a monthly fee for using social media but the internet fee is mandatory.
Recruitment of Employees
The recruitment process itself is complicated and businesses prefer to cut their cost by posting job ads on social media instead of paid platforms. Social media is easily accessible and more people respond to those job ads posted on Facebook, Instagram, and other similar platforms.
This is also one of the reasons the use of social media is rising and its hype is still there. As far as people are reaping the pros of this platform, its hype is real and the number of users will also increase.
Source of Income
These days, millions of people are earning their livelihood through social media because it pays a good amount to content creators. When a platform offers a lot, its popularity increases with time. It is a fact that social media is a reliable source of income. Most teenagers are now financially stable because of their strong presence on social media.
Effective Communication Medium
When it comes to communication, social media is an effective platform and through this, people stay connected with their friends and family who even live in another corner of the world. People even search for their old friends on social media and most of them successfully find them. Cyber agencies also find data about people through social media and identification through this platform is easy.
Sharing of Thoughts
Social media was open to people’s thoughts but now, it has become a little restricted because if someone posts violent content on Facebook, it can be deleted within minutes. However, still, people use it for sharing positive thoughts that are encouraged internationally.
Other platforms do not provide such freedom but social media is open to it. People like to write about what they think. It is undoubtedly a fact that social media hype will grow high in the future. People like to comment on different thoughts shared on social media and they learn a lot through it.
Conclusion
BY considering the above-mentioned facts, we can conclude that the reason behind social media hype is not entertainment only. Most of the leading businesspersons are also active on this platform because they want to stay updated on news and other stuff. It is one of the effective marketing tools especially when it comes to starting with low-budget marketing.
Young entrepreneurs are also active on this platform for earning a good amount every month. Cutting it short, it won’t be wrong to predict that the number of social media users will reach 5 billion people in 2022.