Recruiters across the UK are constantly looking for ways to gain a competitive advantage, whether it is streamlining and automating their operations or handling back office requirements with tools like the ones companies like New Millennia provide. If you are involved in this market, one thing that you may want to consider is how you can use social media to your advantage for the purpose of attracting passive and active candidates, as well as boosting your company culture and employer brand, targeting your ideal and specific talent pool, and saving on recruiting costs. With that being said, below we are going to take you through how social media can be beneficial for a recruiter.

Screen candidates on social media

If you read any advisory pieces that are aimed at those job hunting, you will see that they often advise job hunters to go through their social media profiles and clean them up. This is because more and more recruiters today search social media so that they can get an idea about a candidate before they proceed to the next stage of the process. 

Candidates can find you too

It is not only about looking for candidates on social media and screening them, but if you have a presence on social media, possible candidates may be able to find you as well. This is a great way of building your presence and your business in the process.

Tap into a bigger pool of applicants

Next, social media provides you with an excellent way of expanding your recruiting pool because of the personal element. Social platforms can be used for keeping in contact with people directly, or you can use social media as a referral path. 

Social recruiting 

Social recruiting has become increasingly popular in recent years, and there are a lot of benefits that can be gained by using the likes of LinkedIn to reach potential candidates. Recruiters will be able to acquire further reach, meaning you can locate candidates quicker and reduce your expenses in the process because social media tools do not require payment. If that was not enough, social media platforms give you the ability to engage with your target audience and focus on connecting with candidates that you may never find through conventional hiring methods. According to research published by the Undercover Recruiter, 84 per cent of businesses have been using social media to recruit, which means that you are only going to get left behind if you are not capitalising on this at present. 

 Boost your brand image

Last but not least, another way that recruiters can use social media to their advantage is by using it to build a strong employer brand. Whether a recruiter or not, the importance of your employer brand cannot be ignored. What makes your employer brand so vital as a recruitment business is that potential employees can get a clear insight into your business, the way you work, and also how you can provide the solution they are looking for when it comes to their recruitment needs. 

So there you have it: some of the different ways that you can use social media to your advantage as a recruiter. In today’s competitive landscape, it is important to do everything in your power to stand out from the crowd, and using social media is certainly one of the best ways of doing so. Make sure you take the time to understand what platforms your target base is using, and then expertly craft a strategy and make the most of automation tools so that you can manage your social media efforts effectively.