Despite the eCommerce apocalypse, eCommerce is changing the way consumers shop. In the past, retail was a place of physical convenience. Today, consumers expect to buy a product with minimal effort and with little effort. In the future, this will change, thanks to new technologies and the emergence of independent brands. These changes will have profound implications on the end of eCommerce.
Various eCommerce marketing agencies will help you, and your company keep up with these trends. As eCommerce becomes more popular, it is crucial to incorporate the newest marketing trends into your business plan. Check out some trends that can dominate eCommerce in the list below!
1. Augmented reality (AR) is changing the way shoppers shop online. Thanks to AR, customers can see and feel the item in real life without leaving their homes. It is also helping eCommerce retailers manage expectations and increase conversions. According to Gartner, more than 100 million consumers will use AR to shop online by 2020. Other new technologies poised to dominate the eCommerce industry include voice search, 3D imagery, and high-fidelity zoom.
2. A growing number of merchants are adopting chatbot technology; this emerging technology helps companies engage customers and improve the customer experience. Using chatbots, online sellers can save money by offering free store pickup. With global demand for mobile shopping increasing, many eCommerce merchants partner with these service companies. Drone delivery could be the perfect solution for contactless deliveries.
3. Using marketing automation to automate the sales process is the future of eCommerce. Marketing automation solutions automate critical tasks like lead nurturing, remarketing, and email personalisation. They can also help small online stores increase their conversion rate and profits. These trends are already gaining ground in eCommerce, and paid advertising, location-based targeting, and speedy delivery are just beginning to gain traction.
4. Voice assistants have radically changed consumer lifestyles. More than 39 million US residents now own a voice-activated smart speaker. This technology adds another channel to the eCommerce industry, overgrowing. The majority of mobile devices are directly connected to the internet, and a significant percentage of this traffic is used for eCommerce. By 2021, more than 72.9% of eCommerce sales will be performed on mobile devices.
5. The rise of mobile shopping is another trend gaining momentum. More merchants will opt for headless architecture to decouple their backend from their customer-facing end. This strategy will give merchants a clean slate to build a new storefront. Further, it will allow them to choose any content management system they want; In addition to that, mobile video will be a significant player in the eCommerce world.
6. Consumers prefer companies that personalise their messages. A mobile app that provides a personalised shopping experience can benefit consumers and businesses. It is possible to implement digital wallets and tokenised payment options in the future. In the meantime, a fast checkout process will always be a top priority for retailers. Few businesses can afford thousands of customer-service representatives. Instead, personalisation will allow for faster communication and personalised responses. There is no reason to overlook this trend!
7. Embracing marketplaces will continue to be a popular strategy. In addition to big-box retailers, there are curated websites specific to a particular industry. It gives consumers an easy way to browse and buy products while maintaining control of their websites. The emergence of marketplaces like Amazon has also spurred consumers to sell their goods on their websites. It helps them leverage Amazon’s reach while keeping control of their site.
In addition to social media, sustainability is an essential topic for eCommerce brands and the sales industry. Consumers are increasingly concerned with the environment, and they are increasingly interested in the footprint of their favourite brands. A subscription model is easy and hassle-free for both consumers and retailers. They don’t need to worry about logistics and inventory and predict how many bundles will be shipped each month. This trend will continue to be a massive opportunity for online retailers and the fashion and lifestyle industries. A business that caters to customers on social media will benefit from eCommerce trends.
Conclusion:
As eCommerce trends are increasing every day, it is challenging for business owners to keep up and do this, and you can take the help of various eCommerce marketing agencies. Adding video to your website is another way to improve your customer’s experience. Often, consumers prefer brands that personalise their experiences. They can find the right product by using voice search, and the brand is instantly recognised. The brand can make a sale by just speaking to the customer. During their visit to the site, the buyer can review their shopping history and view a video review of the product. A mobile-optimized website will deliver a more personalised experience to the buyer.