TheMarketingblog

Business To Business Lead Generation That Works

Attracting new clients to your business is always important. It can ultimately determine whether the business continues to thrive or starts to struggle. Therefore, you need lead generation strategies that work. Keep reading as we go through all the best techniques for B2B lead generation in what some are calling the bitcoin era.

Content Marketing

This article wouldn’t be complete without one of the most popular methods for B2B lead generation: content marketing. So, why is this type of lead generation so good? Well, nowadays, no matter the sector or market, consumers in all markets do online research on search engines before making a sizable purchase. What better way to point them in the right direction than by producing information they can use? If your website contains fresh, useful and compelling information, Google and the other major search engines will rank you high on their pages. What business wouldn’t want to be on the first page of Google? 

There are a few things you’ll need to know before diving into content marketing. For example, SEO (search engine optimisation) plays a key role in making content visible. That’s why it’s best to carry out SEO research before creating content so it has the highest chance of success.

LinkedIn

The business world has united around Linkedin for many years. For this reason, LinkedIn makes our list. Many companies from startups to international ones know that this social media platform gives businesses amazing opportunities when it comes to lead generation.

LinkedIn automation tools are a great help with the marketing strategy. One of the main reasons why lead generation works so well using Linkedin is down to catching potential clients in the right frame of mind. This is because when users are on the social media platform, they’re most likely working or thinking about business, rather than looking for amusing videos featuring cats!

Strategic Google Ads

Google ads can be very hit or miss when it comes to B2B marketing. If everything goes well it can be a stunningly successful strategy. However, if things go wrong then they can be exceedingly expensive with little return on investment. 

Google ad campaigns that are timed well can be a great way to bring in new leads. For example, say a major competitor has just turned off their google ads. You can then leap in, and with less competition around, the result can leave you feeling very happy.

Utilising Live Chat

As mentioned earlier, potential customers will do research before deciding to make a substantial purchase. A good way to carry out research is by asking questions; this can easily be achieved through the interaction of live chat..

Now keep in mind, this lead generation method needs to pair with another one, otherwise, no one would find your website for it to work. So, use this method alongside content marketing, Google ads or targeted social media and it can produce fantastic results.

Free content

Everyone loves to hear the word ‘free’. It’s a marketing technique that has been around for years. But what do we mean by this? Put it this way, have you ever gone onto a website and seen ‘check out our free e-book’ or how about ‘try this free course today?’ If so, then you know what we’re talking about. Offering free content can entice customers to engage with your business, resulting in them viewing it as more trustworthy and recommending it to others.