The Summer and Christmas months are typically busy times for businesses and consumers. It’s the most lucrative time to market your business when people travel and spend money on their friends and families.
To not get lost among the crowd, you should consider using social media marketing strategies that will help your company attract new customers and stay relevant amongst existing ones.
Creative ad video production content in London is a worthwhile investment for any business to help promote their product or services but it’s the need of the hour to get your business name out there. By 2022, 82% of consumer internet traffic will be driven by online videos, which is 15 times higher than it was back in 2017.
This means businesses need to be creating engaging video content to remain relevant and constantly in the mind of consumers. Let’s explore some of the best potential marketing ideas that can be done for both Summer and Christmas.
Top Marketing Tips for Summer and Christmas
1. Get Creative With Your Video Content
Think outside the traditional promotional video. Consumers are looking for something different nowadays. They want to be entertained and engaged. Try a new approach with your video marketing strategy and you just might be surprised at the results.
For Summer, video marketing ideas could include seasonal discounts or promotions, special events, or informative videos about your product or service. Helpful how-to videos or product demonstrations are fantastic ways to show your audience how your products can simplify their lives and make them happier.
Your videos should focus on creating a Summer or festive atmosphere and highlighting any special deals or promotions you may be offering. As for Christmas, people are always looking for the easiest way to make their lives easier, which makes them more inclined toward things, such as technology and appliances.
Some of the best and most profitable Christmas adverts are those which use their advert time to tell a story. The opportunities are endless for which relatable stories companies what to convey in their ad and make their products or services relatable to consumers.
2. Take advantage of live streaming
Live streaming is a great way to connect with your audience in real-time. Summer and Christmas are great times to market your business. With the rise of live streaming, video streams are becoming increasingly popular.
So, take your video marketing strategy to the next level by incorporating live streams into your content mix. You can use live streams to give product demonstrations, host Q&As, or even offer exclusive behind-the-scenes looks at your business. You can build trust with your viewers by creating engaging content of this type.
3. Make a Splash With Animated Videos
Animated videos are great tools to help learners understand concepts better. With the use of animation, you can show how mechanisms and processes work in a way that text or live video never could.
For example, you can create an animated video that tells the story of how your product or service came to be. This type of video is both engaging and informative, and it can help you connect with your viewers on a deeper level.
Similarly, animated videos can be used to promote your Summer sale, advertise a new product, or even just tell your brand’s story. If you want to get creative this whole Summer and Christmas, consider using animation in your video marketing strategy.
4. Be concise and to the point
We live in a busy world, and consumers don’t have time to watch long videos. So, keep your video marketing content short and sweet this Summer and Christmas.
You should keep your videos to no more than 2 minutes. In some cases, you can go up to five minutes if you have a particularly complex product or service to market. Just be sure to keep your message clear and concise.
Conclusion
The holiday season will be here before you know it. These are two of the busiest seasons for video marketing, as people take vacations and celebrate the holidays.
By planning ahead already, you can make sure that your videos stand out from the competition and reach your target audience. What type of video content will you create for Summer or Christmas 2022?