You’ve probably come across the term evergreen content, right? These days it’s a fairly common phrase bouncing around in the digital marketing sector. If you’re not sure what it means, then now’s the time to remedy this. Certainly, once you know what it does, you can use it to strengthen your content marketing campaigns. Whether your company is part of the cryptocurrency world like Bitcoin x or a brick-and-mortar retailer, evergreen content can be very helpful.
Understanding Evergreen Content
Evergreen can be defined as content that has been search-optimised to consistently be relevant for readers for a long duration. But wait, isn’t all online content used for a long time? Well, yes and no. Google and other search engines only decide to delist content that shows up on their lists when the subjects discussed become irrelevant.
Evergreen content is different in this respect by being identified as content that is going to be needed for a long period, so that traffic is constant for longer.
What Types of Evergreen Content Are There?
The format for evergreen content can vary. However, they usually consist of the following:
- Video content
- Product reviews
- Tips
- How to guides
- Listicles
Keep in mind that just because you use one of these formats, it doesn’t necessarily mean that the content will become evergreen. All it means is that you have a better chance of receiving evergreen status.
How Can I Make Evergreen Content?
There are a few effective ways to make evergreen content. For example, is there a common question that’s asked by your clients? If so, answering frequently asked questions through a blog post can ensure longevity. Another good way to create this type of content is by creating how-to guides that people are searching for. It can be a piece explaining how to use products they’ve purchased or other related guides that are relevant to the industry you operate in.
Furthermore, discussing technical processes that have been simplified so readers understand what’s going on has the potential to be great evergreen content.
What Doesn’t Class as Evergreen?
To make sure you understand exactly what evergreen is, let’s look at what it isn’t. The listed items below are types of content that do not fall under this category:
- Trends relating to clothes and fashion
- Current trends that are likely to die out
- News articles
- Certain statistics that are likely to become irrelevant over time
The main thing you’ll need to remember is that evergreen isn’t designed to be used for a specific amount of time. Instead, it’s aimed at continuously attracting readers for as long as possible.
So, let’s put this in a real-world scenario. Say you create content talking about an upcoming election. The content will only be useful in the run-up to the election and will reduce in effectiveness when trying to draw in readers after it has happened. Therefore, it’s safe to say this wouldn’t be classed as evergreen content.
Final Thoughts
Hopefully, you now have full understanding what this type of content marketing is, and how you can use it to your advantage. Before you know it, you’ll have evergreen content bringing in high amounts of traffic!