Maintaining a good relationship with your clients is essential for customer retention, building a good reputation, and ensuring your agency gets recommended to other potential customers. That all starts with making a good impression. You need to show your clients that your goals align with theirs and that you will do everything you can to deliver the best possible service.
So, how is it done? If you want to make the best possible impression on all your clients, read on to learn how.
Know Your Client Through and Through
You must do your research before meeting with clients or working with them. By knowing about their business, you show them early on that you are interested and invested. Not only that but knowing more about their business means you have a better idea of how your services can help them.
Throw a Client Appreciation Event
If you have several clients, you can show your appreciation by throwing an event and inviting them all to attend. Put the focus on the clients. Don’t just talk about business all evening, either – instead, make it a warm, inviting event where you find common ground with all attendees.
At the end of the party, make sure you provide something for your clients to remember it. Promotional gifts work wonders, especially if they include your brand’s logo. You could choose to give away items like sweet foods, stationery, water bottles, or sunglasses. Choose something your clients would love!
Be Transparent
No business wants to work with an agency that hides certain information, especially if that info is important. To gain your client’s trust, be transparent from the very beginning. There is no point in promising a straightforward path if there will be some difficulties! After all, you’re working as a team, so work out expectations early on.
Dress to Impress
What you wear says a lot about who you are, especially in business. Make a good impression on your client by ensuring that you (or whoever attends the meeting with them) dress professionally. It truly does make a difference! Go check out Glassdoor if you want inspiration for professional attire.
Ask Your Client for a Favour
The psychological trick of asking someone for a favour was first suggested by Benjamin Franklin. The theory is that by asking someone for a favour, they assume that they like you because they did something nice for you. Of course, don’t make it something difficult – a simple task that’s easy for your client to do will suffice.
Listen, Listen, Listen
As an agency, it is your job to listen to your client and provide your services to meet their requirements. That requires listening – a lot. Listen more than you talk, and then listen some more. People like being listened to, so it will make a good impression. On top of that, you will learn exactly what your client wants and expects from you, which will help you deliver the best possible service. Need some tips for better active listening? Go check out this Indeed article for more advice.
Making a good impression is essential for agencies to stay on top. Use these methods to ensure your clients stick with you for the long haul.