Small businesses often miss the opportunity to improve communication with loyal and potential customers through social media. This is a big omission because Instagram is a great channel for spreading information and communicating with customers. On average, more than two billion users around the world actively use this social platform per month.
If your car rental company does not yet have an account, then you urgently need to create one. Also, if you already have an account, but you don’t get any benefit from it, then there are some great ways to liven it up. No matter what you offer, whether you are offering people an SUV car rental or an exotic car rental, your social media presence is critical. You can share information about what affordable car rental prices you offer, any bonuses, updates in the life of your car rental business, and much more.
If earlier everyone used this social platform only to find out what is happening in the lives of their colleagues, relatives, and friends, now users are closely following the activity of their favourite brands, and also learn about new companies.
We will tell you how to liven up your Instagram account so that your car rental has more followers and, as a result, more customers.
Regular new posts
If you occasionally post with a frequency of several weeks or months, then you will not find popularity. Users crave new content. If they don’t get it, then why would they even follow you. You need to post wisely, because if the entire Instagram feed consists only of your posts, then you will become too annoying.
That is why make a schedule of when you will post something that deserves the attention of users. It can be photos of new rental cars that appear in your fleet, pictures of your employees during the workflow, which will allow users to feel close to you, and much more. Don’t forget about high-quality photos, as well as hashtags that other users can use to find you.
Useful and interesting content
Focus on what gripping you can tell users. You don’t have to post just the opening hours of your car rental or how the car rental process works. Content should be varied. That is why try to come up with topics that will be interesting for your target audience.
These can be posts about road adventures, how to prepare for them, which car is better to rent for off-road trips, car trends, useful apps for drivers, and much more.
Advertising opportunities
It’s easy to grab the audience’s attention. First, figuring out how to set up ads is not at all difficult and you don’t need an expert to do it. Second, you can choose which ads you want to run. It can be a post with photos or a video, or maybe both. You can customize who sees your ads. Thus, you will be able to target both your target audience and new audiences.
Communication with subscribers
It is a social network designed for communication. You should not miss the opportunity to communicate with your subscribers, who can be both your regular and potential customers. On your car rental website, you have fewer opportunities for informal communication than here.
Check your direct regularly, as customers may contact you for help. View comments on your posts and analyze them. You can hear both praise and complaints. This is a great way to find out what you need to fix in your company.
In addition, you can conduct surveys to find out what your subscribers are interested in. This way you will find inspiration for future posts.
Conclusion
On Instagram, users follow their favourite brands and companies they are customers of. Car rentals should be more active in maintaining their Instagram accounts because this is an opportunity to attract both the target audience and find new audiences.