TheMarketingblog

lily at&t and Lebron James Commercial

 
https://www.youtube.com/watch?v=6Z1aXnlqkmM
 

At AT&T’s headquarters, LeBron James tells Lily that the iPhone 14 Pro is a fantastic phone. Lily talks about its incredible camera and declares that LeBron will get the best deal possible. However, LeBron believes that every new customer should get the best deal, which Lily says that every existing customer can also get with their choice of any iPhone. After much paper passing back and forth, the negotiating is finalized and LeBron leaves content knowing that his work at AT&T is done. This leaves Lily wondering if LeBron is now coming for her job.

What is interesting is that Lakers star LeBron James says he will not accept the sponsorship unless the AT&T deal is made available to everyone on every iPhone. AT&T says the commercial highlights that it offers every person the best phone deals and that Lebron James, known for giving back to his own community and friends, is bang on trend, in that James would only accept an attractive sponsorship deal if it were offered to all the public.