LTV stands for “lifetime value” and is a metric used to measure the success of mobile games. Essentially, LTV looks at the revenue that comes from a single game user in relation to the “life” of the app. In other words, this is the amount of time that the person is using the app.
So, as a mobile game creator, you may be wondering how you can actually increase the LTV of your users. Here is what you need to know about engagement strategies and how you can improve the metrics of your game.
Why do I need to care about LTV?
If you want to grow the number of users who take notice and download your game, it’s crucial that you keep an eye on your LTV metrics. Do this by calculating the average profit that comes from one user during the full time they spend on the app or game.
The more you understand about the revenue that comes in from a single user, the easier it will be to optimise your budget and avoid any losses that could impact your plans. It can also help you to make better user acquisitions as you develop your game and expand upon it in the future. That’s why it’s crucial that you keep an eye on it to make sure you make the most out of the popularity of your game.
With that said, here is how you can improve the LTV of your mobile game.
Choose popular mobile game platforms
If you are thinking about LTV metrics, the first things you need to consider are the types of mobile platforms you are going to upload your game to. After all, if you are going to have a high LTV, you need to find active users. You can do this by locating the best platforms, such as iOS and Android.
The more platforms you make your game compatible with, the more likely it is that the game is going to see a rise in revenue and active game players. Now, you may need to keep an eye on the resources you use to make sure they can be used across different platforms. But don’t worry, you don’t need to spend a lot of money to do this. Instead, you look at popular tools to help you make your game more accessible, including Unreal, Corona, Unity or Adobe Air.
Make sure to also use screen grabs and video trailers for each platform to make sure you can get the attention of different users. You’ll also need to focus on undertaking cohort testing and analysis, especially if you end up with a larger base of users for your game. If you keep this up, you will find that you should be able to increase the LTV of your mobile game.
Consider your difficulty and levels
Once you have made a mobile game LTV checklist, take a look at the actual dynamics of your game. If a user feels like there is no way that they are going to beat your game, it’s very unlikely that they are going to keep playing it. In fact, if they get frustrated at the lack of progress that they are making, they may even delete the app altogether.
https://www.themarketingblog.co.uk/2024/04/word-puzzles-galore-brain-teasing-games-for-word-enthusiasts/So, to keep your users happy, you need to find a middle ground to encourage user engagement and interest. Nowadays, many game advertisers use their video advertisements to show that their games do have different stages and increasing levels of difficulty. In some cases, they even play off the idea that some levels are unbeatable. This is to encourage users to try and play the game to see if they
can get past the level and feel inclined to keep playing in the future.
The best thing you can do to help increase the LTV of your users is to keep your game simple but fun. Repetitive levels can get boring, so make sure to vary the type of levels that your users play through. If you combine these levels with interesting advertisements that can show them off, you will find that you will have an optimal rate of users and, therefore, an increase of revenue and LTV.
Focus on in-app events
Of course, it’s important to focus on the metrics of your games that rely on platforms and software, but you should also focus on the mobile game itself in order to get more attention from your users. Don’t just keep your game the same all year round. Be creative and create in-app events that can interest your users. These can be holiday-themed, story-themed, charity-related, sponsored events or even battle tournaments to encourage your users to compete against each other.
Depending on the game you have, you may want to run these events every month or make smaller ones every week. The more you do this, and the better your calendar of events becomes, the more likely it is that you will increase your LTV.
Focus on your social media
We have all seen the quirky, fast-paced gaming advertisements that have been placed on Instagram, YouTube and Facebook. The more social media you advertise your game on, the higher your LTV will likely become. Not only can you share information about your levels, and show off your unique selling points, but you can actually find the best target audience for you.
In addition to this, you can increase your visibility and find out feedback about your games. That way you can sort out any bugs, glitches or issues that could be increasing your loss of users. So, make sure to create advertisements to show off your game to increase its LTV.
Are you ready to improve the LTV of your users?
It’s understandable that you feel very attached to your game. You’ve put time into making it. So, it’s important you put effort into refining its advertising and LTV. That way, you can create more revenue and encourage more people to download your game.