A brand’s visual identity is of the utmost importance in order to connect to your target audience. There are key elements such as your logo, colour palette, and imagery that make up the very essence of your brand. This article will inform you on how to correctly align your style to your brand to create a visually striking result.
Use the Right Resources
Using the right resources, meaning accessible and affordable materials, is imperative to getting your brand started on the right foot with the likely little capital that you will have at the start. Using features such as custom banner gives you access to hundreds of templates that you can insert your own personalised images onto. This is ideal for if you are lacking inspiration and need an imagination boost, especially as you can get started for free. These banners can be used for your social media platforms, such as Twitter headers or Facebook cover photos.
Consider Brand Consistencies
Brand consistency strategies boost your business value as a strong cohesive theme gives your target audience the impression that you are a professional and credible brand. Consistency creates a simple experience for your customers, with no confusing or mixed messages within your branding. Colour palette, typography, mood, and voice are just some of the elements that make up a cohesive brand. Keeping these elements somewhat united does not mean that you can never post anything original; the appearance basics and surface level qualities should simply remain consistent.
Consider the Message of Your Brand
Similar to the previous point, the message of the brand should remain consistent. A brand message that resonates with your audience can be multifaceted, especially in 2022. You can heighten your relevancy by participating in social and cultural trends, such as using eco-friendly products if you are targeted towards, as a generalisation, young adults. Once you identify your message and your brand’s values, you can then begin to match your visual style to this.
Consider the Style of Your Brand
A mismatch in style, tone, and the message is a recipe for disaster. Ask yourself the following question, as
a start. Does the font you have chosen fit with what you are advertising? For example, it’s a little more unusual to have a website for an IT company that relies on a bunch of flash effects and lots of creative energy. These companies are more well-known for having a clean, professional tone and style. There are opportunities to be visually striking within all companies, but it makes more sense to keep this creativity within the realms of your sector.
Common Advertising Mistakes
The best thing for your brand is to create a cohesive and strong message and an image that communicates this well. However, there may be other areas in that your digital marketing strategy is failing in. These reasons could be due to lack of experience, in which you just need practice, or perhaps your content is just not engaging enough to your target audience. Execute our tips and tricks and watch your brand become visually striking.