In today’s competitive market, businesses have started prioritizing efficiency more, and they are looking for ways to improve it. In marketing, it is essential to know whether the applied strategies show results, and that’s when marketing reporting enters the picture. By streamlining marketing reporting, organizations can significantly transform their state of business, save time and money, and even boost ROI.
Why Streamlining Your Marketing Reporting Is Important
Streamlined marketing reporting enables businesses to make more informed decisions based on data analysis, improve communication and collaboration between the teams, and positively influence accountability. By creating marketing reports and streamlining them with such tools as NinjaReports.com, organizations ensure that the collected data is accurate, relevant, and consistent and that all the KPIs are selected more accurately.
Defining Marketing Reporting
Marketing reporting is the process of measuring marketing progress in a visual and consistent way. Collecting data and turning it into reports can improve the overall organization’s performance and ensure that everyone is moving towards achieving the same goals. Moreover, marketers use reporting to learn more about the customers, their purchase behaviors and patterns, and how they perceive the brand.
A marketing report usually includes the following:
- The marketing strategy for a service or a product.
- Competitor research and market analysis information.
- SEO data.
- Campaign data, including ads on Google and Facebook and email campaigns.
- Marketing goals and KPIs.
Marketing reports help businesses keep data organized and serve as a roadmap for future marketing campaigns and goals.
Best Practices for Marketing Reporting
Even though marketing reports should include the same basic set of data, not all marketing reports are identical. Every organization’s KPIs and goals are different. Still, it is possible to create a “perfect” digital marketing report if following the practices we will talk about next.
Defining clear goals and KPIs
Effective marketing reporting is impossible without clear goals and KPIs. You should know your direction and what you want to achieve. It will ensure that all teams are aligned, so it will be easier to measure progress. For example, you can set a goal to increase your traffic by 30% in the next three months. To achieve this, you need to set KPIs for increasing social media, organic, and referral traffic.
Creating customizable dashboards
Marketing dashboards are vital for the analytics process. They help organizations visualize their marketing data and keep the information organized. As a result, it is easier to make informed decisions, experiment with marketing campaigns, and alter them quickly. You can create customizable dashboards to make this process even more organized and effective. This way, they can be updated regularly and meet different needs.
For example, an e-commerce business can create an e-commerce KPI dashboard that takes metrics directly from Shopify. It helps the seller track orders, revenue, and different health metrics. It is also possible to include metrics like a Profit & Loss statement, as Shopify does not track it. Thus, this customizable dashboard helps collect metrics from different sources and keep them in one place.
Sharing reports with stakeholders
To ensure everyone is on the same page and there is no miscommunication, share your marketing reports with stakeholders. This way, everyone will make more informed decisions. Make sure that the reports are clear and concise and include only relevant information.
Introducing NinjaReports
One of the online platforms that can assist with marketing reporting is NinjaReports.
It includes all the necessary tools for automating SEO activities and reporting, like a Backlink Checker, a Keyword Rank Checker, a Domain Authority Checker, an SEO Checker.
Key Features of NinjaReports
With the Backlink Checker, it is possible to check any site’s backlinks, view backlink history, and identify toxic backlinks. The Keyword Rank Checker allows marketers to view keyword rankings and see data like keyword position, traffic, and competitiveness. A Domain Authority Checker helps you check the authority of any website or domain. Finally, an SEO Checker includes an On-Page SEO checker, website speed test, SEO errors detector, and many other metrics essential for search engine optimization.
NinjaReports allows gathering marketing data from different sources. All this information is then collected together into customizable dashboards and reports.
NinjaReports also includes a drag-and-drop report builder that helps create charts, data visualization, and graphs easily. Moreover, it is possible to automate report creation and send them to all your stakeholders automatically, either weekly or monthly. Finally, NinjaReports tools provide organizations with real-time marketing insights, helping them improve their reporting process and improve marketing performance.
Tips for Choosing the Right Marketing Reporting Tool
Over 62% of marketers use built-in marketing or CRM software for marketing reporting. When choosing a marketing reporting tool, consider these factors:
- Assess your needs. First, evaluate your needs and expectations. Pay attention to your KPIs and goals, the frequency of reporting, and your stakeholders.
- Evaluate prices and features. Marketing reporting tools offer various pricing models and features, so evaluate them and choose the ones that meet your budget and requirements.
- Get feedback from other users. Collect feedback from other users before choosing a tool for your organization. Read reviews online, ask for recommendations, and test out free trials.
Conclusion
Streamlining marketing reporting helps save time, boost ROI, and make more informed decisions. To make the process of report creation faster, it is possible to use various reporting tools. With their help, you will collect data from different sources, communicate with stakeholders clearly, and automate the reporting process to focus on other tasks. If you have been thinking about trying a marketing report tool, you can try a free trial of NinjaReports or any other marketing report tool to improve your reporting process.