As many as 20% of small businesses fail after their first year. Even if your business has survived for over a year, you still need to find a way to keep it afloat at all times.
The best strategies for growing a small business are marketing strategies. A great marketing strategy is the only way to ensure the longevity of your business.
This guide will showcase the best marketing strategies to help you grow your small business.
Here’s what you must know:
Consider Account Based Marketing
This is a strategy where you analyze your existing customers and set up a marketing strategy directly for them. Rather than trying to convince them to buy everything, encourage them to buy more of what they already love.
Let’s assume you sell clothing online. For example, let’s presume you have one set of customers who most often buy lingerie. Let’s presume the other set of customers who most often buy active wear.
You want to separate these two sets of clients and target them with ads promoting the specific type of products they already like. This is a simple strategy to ensure quick sales.
You can read this guide to ABM to gain a full understanding of how it works.
Translate Your Content
Let’s say you’ve written an eBook in English on how to invest in the stock market. If your sales aren’t that great, this doesn’t mean that your content is invaluable.
Perhaps there’s an entire market that can benefit from your content. You want to translate your content into as many languages as you can.
For example, as India emerges as an economic superpower, why not translate your eBook into Hindi and other Indian languages?
Since Novi Sad, Serbia has become an IT and customer support capital in Europe, why not translate your video tutorials into Serbian?
The more you localize your content and reach markets abroad, the faster you’ll make sales.
Create Landing Pages
The final step is to create landing pages for each individual product. Sometimes, the best way to sell 1 product is to create one page that discusses the product in detail.
For example, let’s say you’re selling a book. You want to give details on why the customer should buy the book. Include excerpts from the book. Share reviews and video testimonials from existing customers.
Give information about discounts and other incentives that the customer will get for buying the book. Finally, at the end of the page, include a link to buy the book. This is far more effective than just sharing the book on your eCommerce store.
These Are the Best Marketing Strategies
Now you know the best marketing strategies to help grow your small business.
Your first step should be to use account-based marketing. Target your existing customers with products that they already like.
Next, consider translating and localizing your content. You want to reach out to as large a market as possible. The final step is to create landing pages for individual products.
You’ll find more great marketing tips on our blog.