In the dynamic world of digital marketing, emerging trends and innovative strategies are constantly redefining the business landscape. Among these transformative approaches, the use of explainer videos has shown to be a remarkably effective technique for businesses, especially small and medium-sized enterprises.
This medium offers an extraordinary blend of education, entertainment, and engagement, serving as a potent tool for communicating your brand’s value proposition. With the average person watching as much as 100 hours of video content a day and many consuming videos over written content on social media platforms, it’s clear that businesses need to focus on using video content as part of their marketing strategies.
Still, for some small business leaders, it might be difficult to justify the time and energy that has to go into moving away from written content towards video explainers. That’s particularly true if your company already has a large online library of written resources, and you don’t want to start making fresh pieces using video technology.
Whether you’re a seasoned small business leader or a budding entrepreneur, understanding the impact of explainer videos could be the key to unlocking your business’s next stage of growth. To help you see the benefits of explainer videos, we’ll delve into the manifold benefits of incorporating this type of content into your digital marketing strategy and how it can be used to drive growth, enhance customer engagement, and boost your conversion rates.
Helps To Break Down Complex Topics
Explainer videos distil complex concepts into easily digestible content. Rather than having to read through lengthy product descriptions or technical data, customers can understand your product or service in just a minute or two. Videos that explain your offering, when done well, can help to educate your customers and save time teaching them about your products or services and how they could benefit them. You won’t have to break down every aspect of your offering to individual customers, but rather just direct them to your video. If you work with expert explainer video production agencies like Digital Finch, you can get high-quality, creative content that can help you to break down complex topics for your potential clients.
Highlight Your Brand’s Personality And Human Side
Explainer videos offer a unique opportunity to develop and convey your brand personality, which is an essential aspect of forming lasting relationships with your customers. A brand personality is a set of human characteristics that are attributed to a brand, which allows customers to identify and connect with the brand on a more personal level. If you create explainer videos with real members of staff or customer testimonial carousel then you can further boost your brand’s reach and make viewers feel better connected to it. These explainer videos allow you to show your brand’s unique selling proposition (USP) in action. This goes beyond just telling customers what makes your brand different – you can actually show them what you do and how it sets your business apart from the rest. This visual demonstration of your USP can significantly enhance its impact and make your brand stand out in your competitive market and the highly-populated online landscape.
Boosts Potential Conversion Rates
Converting website visitors into paying customers is a vital part of growing your small business, and video content can be a major help. When used on landing pages, videos can boost your chances of successful conversion by more than 80%, so they’re a valuable tool for small businesses struggling to get visitors to buy from them. Videos are persuasive and can easily encourage viewers to take action, like purchasing a product or signing up for a service. Understanding why explainer videos lead to increased conversions involves examining consumer behaviour. The average online consumer prefers engaging, easy-to-digest content. Often, they are browsing quickly and making swift decisions. In this environment, a well-crafted explainer video can quickly and effectively communicate the value of a product or service in a matter of minutes or even seconds. The viewer can grasp the essential details and unique selling points without having to scroll through extensive text or navigate multiple web pages.
A Quick Summary
To wrap it up, the digital age brings with it an array of challenges and opportunities for small business leaders. Amidst the noise, explainer videos stand out as an increasingly indispensable tool in a successful digital marketing strategy. The potential of explainer videos is immense, transcending industries and products. As a small business leader, embracing these dynamic resources can pave the way for elevated brand visibility, customer engagement, and business growth. Remember, the goal is not merely to follow the trend but to leverage it in a way that resonates with your unique brand identity. By investing time and creativity in well-crafted explainer videos, you’re not just selling a product or service—you’re telling your brand’s story, engaging and educating your audience, and building a strong foundation of trust and loyalty that can yield long-term dividends if done right.