Cunard’s latest advertisement, titled ‘Dreams,’ is inspired by the emotions experienced during a transatlantic voyage on the Queen Mary 2, the flagship of their fleet. The 40-second ad aims to encourage viewers to dream of love, banquets, journeys, and music to an extraordinary degree, and then, ultimately, to forget that they were dreaming.
Notably, the advert features the voice of British philosopher, writer, and speaker Alan Watts, adding depth to the message.
Cunard strategically chose to release this new advert during the screening of ‘Downton Abbey.’ This choice was made to maximize the reach, impact, and context of the ad. David Milo Jones, the marketing director of Cunard, highlighted that in a fast-paced world, a holiday aboard a Cunard ship offers the perfect escape.
Milo Jones emphasized that the advert captures the magical essence of a Cunard voyage on the Queen Mary 2, particularly as it traverses the Atlantic. Recognizing the overlap between their target audience of discerning travelers and passionate ‘Downton Abbey’ fans, the decision to align with the movie was seen as a fantastic opportunity.
Beyond the cinema release, the promotional campaign extends to include branded content across Cunard’s social media platforms. Additionally, this content will be shared with the international teams associated with the cruise line, allowing them to leverage it in their own sales and marketing efforts.
